The healthcare industry is experiencing unprecedented changes in technology and the patient experience. Over the last few years, we have seen a large shift in patient experience. Patients are expecting more out of their care, as healthcare has become more consumerized. This means that patients are becoming more selective and want their care tailored to them. We find that in healthcare it’s one of the last industries to be touched by this. For example, health practices need to pay attention to changing patient behavior and needs more than ever before - because your patients are growing and adapting at a much larger clip than ever before.

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