POSTED ON: Apr 30, 2024
Patient reviews are essential for healthcare professionals to show their commitment to patient satisfaction and the quality of care they provide. Also, prospects consider reviews as an important factor to gauge the credibility and trustworthiness of a provider and how their practice is perceived online.
However, simply communicating the necessity of reviews in writing won’t help healthcare professionals understand what kind of significance they hold in increasing their preference among target patients, influencing their decisions, and strengthening patient-provider relationships.
That’s why we have compiled a list of patient review statistics to help healthcare providers learn the importance of building and maintaining their online reputation. Our statistics are derived from our RepuGen Patient Review Survey and other reputable external sources, offering comprehensive data and insights.
1) 84% of Patients Visit Online Review Sites to Evaluate Healthcare Providers: Reviews provide valuable insights into the quality of healthcare and the overall patient experience, helping prospects choose the right provider.
2) 73% of Patients Consider Online Reviews When Selecting a Healthcare Provider: Leveraging online reviews, patients can make informed healthcare decisions and feel confident in the care they receive.
3) A Vast Majority of Patients (81.96%) Are Familiar With Google Reviews: Google remains a popular platform, where patients can leave feedback about their experiences with different healthcare providers, assisting prospects make informed decisions.
4) 37% of the Patients Said They Used Google Reviews: This signals the growing influence of Google reviews in the healthcare industry and underscores the importance of medical practices to maintain a positive online reputation.
5) 40% of Consumers Consult Reviews on Multiple Platforms Before Making a Decision: Prospects visit more than two review platforms when choosing a healthcare provider, as they reveal the doctor’s expertise, quality of care, and trustworthiness among past patients.
6) WebMD (57.98% awareness, 48.75% usage) and HealthGrades (29.61% awareness, 25.89% usage), other than Google, are Significant Platforms for Patients: Though Google remains the most popular review platform, WebMD and HealthGrades also hold significant influence, emphasizing the need for providers to maintain a positive online reputation.
7) 72% of Patients Say They'd Only Consider a Provider With an Average Rating of 4 Stars or Higher: Healthcare organizations must prioritize patient satisfaction and address any negative feedback promptly to enhance their reputation and attract new patients.
8) 83.23% of Patients Require a Minimum Rating of 4 Stars to Even Consider an Online Review: Healthcare providers must pay close attention to their online reputation and strive to maintain high ratings to attract and retain patients.
9) 95.94% of Patients Require At Least a 3.5-Star Rating: Prospects place a high value on positive ratings when making decisions, highlighting the importance of maintaining a strong online presence.
10) Only 5% to 10% of Customers Write Reviews: When healthcare providers strive to build trust and credibility with their target patients, encouraging patient reviews can make a significant impact on their reputation.
11) 52% of Global Internet Users Aged 25-34 Post Reviews Online: This demographic greatly influences the reputation of healthcare practices, so engaging with them is important for improved growth and success.
12) 12% of Consumers Will Always Leave a Review When Asked: Healthcare practices should create a seamless process for patients to leave reviews, whether through phone calls, surveys, or in writing post-appointment.
13) 25% of Patients Leave Reviews after a Positive or Negative Experience: This low rate of feedback highlights the importance of encouraging patients to share their experiences to provide insights for providers and future patients.
14) For both Positive Reviews (90%) and Negative reviews (86%), Review Readers Claimed That These Insights Influenced Their Buying Decisions: While positive reviews can boost a provider's reputation and attract new patients, negative reviews deter prospects from choosing a particular provider while signaling the provider on areas for improvement.
15) 64% of Patients Reported a Negative Experience Due to a Lack of Empathy: Emphasize empathy across your services to make patients feel heard and understood, ensuring a positive patient experience.
16) 62% of Patients Prioritize Good Communication and Engagement from Their Providers: Prioritize clear, open, and respectful communication in the patient-provider relationship to improve patient satisfaction.
17) 71% of Patients Prefer Ease of Access to Care: Accept walk-in patients and offer convenient options like telemedicine and online appointment bookings to streamline healthcare.
18) 89% of People View Easy Access to Care as the Most Important Factor When Finding and Engaging with Healthcare: Help patients quickly book appointments, communicate with providers, and access services, easing the process of receiving medical assistance as required.
19) 60.11% of Patients Consider Referrals from Family and Friends: As patients mostly trust the opinions of those close to them, encourage word-of-mouth marketing to improve your patient base.
20) 58.08% of Patients Consider Referrals from Medical Professionals: As patients trust recommendations from their doctors, nurses, and other healthcare providers, invest in referral marketing.
21) 47.19% of Patients Prioritize the Sentiment Expressed in Reviews: Healthcare providers should improve patient experiences to receive positive feedback, conveying a sense of trust and compassion to prospects.
22) Overall Star Ratings (27.65%): Patients trust higher star ratings, as they provide a quick and easy way to gauge the reputation and quality of a provider/facility.
23) Responses to Reviews (13.93%): Responding to reviews shows that the provider values patient feedback and is committed to addressing any concerns.
24) Review Recency (8.42%): Patients trust more recent reviews as they provide a more accurate representation of the provider's current quality of care.
25) Total Number of Reviews (2.81%): The total number of reviews helps patients assess the overall reputation of the provider, providing a better understanding of their services.
26) 88% of Consumers Prefer a Business that Replies to All of Its Reviews: Responding to reviews (positive or negative) allows businesses to demonstrate their commitment to customer satisfaction and build trust with potential customers.
27) 70.96% of Patients Read 1-10 Online Reviews When Making Decisions: Healthcare providers must prioritize monitoring and managing their reviews to maintain a positive image and attract new patients
28) 78.61% patients Check At Least 5 Online Reviews: By reading multiple reviews, patients can gather a comprehensive understanding of a healthcare service, assessing its quality and overall patient care.
29) Nearly Half patients Check At Least 10 Reviews: Online reviews provide valuable insights from past patients, offering unbiased opinions that help prospects make well-informed decisions.
30) 85.30% patients Consider the Age of an Online Review: Newer reviews provide a current and relevant perspective of your healthcare facility, so regularly update your patient testimonials.
31) 55.38% patients in 2024 Are Willing to Consider a Provider with No Online Reviews: Instead of reviews, some patients evaluate the provider’s credibility through other factors, including professional affiliations and certifications, experience, expertise, etc.
32) 51.8% of Patients Submitted Negative Online Reviews Had Not Been Contacted to Address Their Concerns: Lack of follow-up communication can impact a healthcare provider's online reputation and overall patient satisfaction, so promptly respond to negative reviews.
33) It Takes 40 Positive Reviews to Make Up For a Single Negative Review: This urges healthcare providers to constantly monitor and address negative feedback promptly to prevent it from outweighing the positive reviews.
34) 28% Say Their Negative Reviews Result from Businesses Failing to Resolve Their Complaints on Time: Healthcare providers must ensure efficient and compassionate patient service while resolving their complaints quickly to avoid risking their reputation.
35) 66% of Patients Expect Providers to Respond Publicly to Reviews: Healthcare professionals must pay attention to the feedback they receive online and engage with their patients in a transparent and timely manner.
36) Consumers Are 41% More Likely to Use a Business That Responds to All of Its Reviews than a Business That Doesn’t Respond to Reviews: This highlights the importance of actively responding to online reviews as a way to build trust and credibility with potential customers.
37) 13.93% of Patients Consider Responses to Reviews: Responding to reviews shows patients that their opinions are valued and encourages transparency and accountability within the healthcare industry.
38) Patient Satisfaction Can Increase by 99% When Addressing Negative Reviews: By actively engaging with and resolving complaints, providers can improve the experience for the individual while demonstrating their commitment to quality care.
39) Sixty-Six Percent Said Providers Answering Negative Reviews Is Very or Moderately Important to Them: Responding to negative reviews is essential, as patients expect acknowledgment and resolution when voicing their concerns online.
40) 36% of Patients Check Whether Negative Reviews Are Responded Thoughtfully: Responding to negative reviews professionally and empathetically demonstrates your willingness to retain patients and improve their satisfaction levels.
41) 63% of Negative Reviewers Are Willing to Update their Initial Review If It Is Resolved: By engaging with dissatisfied customers and taking steps to remedy their complaints, businesses can turn a negative review into a positive one.
42) Google Itself Says That More Reviews and Positive Ratings Can Improve Your Business' Local Ranking: Businesses must focus on garnering positive reviews and ratings to enhance their local ranking on Google.
43) Google Reviews Are Easy to Influence and Can Impact Your Local Search Rankings: By encouraging satisfied customers to leave reviews on Google, businesses can improve their local search rankings.
44) Reviews Are One of the Top 8 Factors Determining Organic Local Search Rankings: By prioritizing reviews as part of their local SEO strategy, businesses can strengthen their online visibility and attract more organic traffic to their website.
45) Reviews Play 19% Importance in Improving Local Pack and 11% in Localized Organic Rankings: Reviews can have a direct impact on its search engine ranking and overall online presence, so businesses must acquire reviews.
With our compilation of online review statistics, you can better understand the importance of maintaining a good online reputation. If you need help refining your healthcare facility’s online reputation, contact us today.
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