Shenandoah Dermatology

Shenandoah Dermatology prioritizes patient-centered care, serving the people of western Virginia with a comprehensive range of dermatological services. Their expertise covers skin cancer treatment, botox injections, skin rash treatment, acne solutions, laser hair removal, and more.

While Shenandoah Dermatology provided exceptional treatment, their 3.6-star rating presented a challenge. A recent survey by RepuGen showed that nearly 78% of patients prioritize practices with a 4-star rating or higher. This online challenge risked overshadowing Shenandoah's expertise, making it easier for patients to choose competitors with a stronger online presence.

Further complicating matters, with only 108 reviews across their 37 providers, Shenandoah Dermatology struggled to create a comprehensive picture of their capabilities and expertise. This scarcity of online testimonials made it difficult to build trust and confidence among potential patients. Given that 71% of patients check at least 10 online reviews before making decisions, a limited review count could foster doubts about the practice's experience and patient base, potentially driving potential patients away.

Recognizing that their digital story was yet unwritten, Shenandoah Dermatology partnered with RepuGen to fix their online reputation.

1. Adopting Automated Review Management Process: RepuGen's automated system streamlined collection of patient insights through post-visit satisfaction surveys. This enabled Shenandoah Dermatology to proactively address concerns and cultivate positive online experiences.
2. Positive Review Generation: Targeted review requests encouraged satisfied patients to share their experiences, boosting the practice's online reputation with a surge in positive reviews.
3. Monitoring Reviews and Timely Alerts: RepuGen's system continuously monitored online reviews, ensuring timely responses to both positive and negative feedback.
4. Service Recovery Success: RepuGen's service recovery features played a vital role in helping Shenandoah Dermatology address negative reviews and improve their online reputation. By promptly responding to patient concerns and resolving issues, the practice demonstrated their commitment to providing exceptional care and building trust with their patients.

From May 2019 to September 2025, Shenandoah Dermatology saw a dramatic transformation with RepuGen. Patient reviews increased by 970%, growing from 108 to 1,156 across multiple platforms. At the same time, the practice’s average star rating improved by 25%, rising from 3.6 to 4.5 stars.

These achievements demonstrate the powerful role of reputation management in improving visibility, credibility, and patient trust.

Year-One Impact at a Glance

The first year with RepuGen delivered measurable improvements in both review quantity and quality.

1. Online reviews increased from 27 to 299, more than a 10× growth.
2. The percentage of 5-star reviews improved from 66.7% to 88.0%, indicating stronger patient satisfaction.
3. 1-star reviews fell from 29.6% to just 6.0%, significantly reducing negative sentiment.
4. Average star rating rose from 3.8 to 4.7, pushing the practice well above the critical 4-star threshold.

These quick wins helped Shenandoah Dermatology establish a stronger reputation and build patient confidence right away.

Sustained Long-Term Growth

The practice maintained this positive momentum over the years, reinforcing its position in dermatology care.

1. Reviews grew steadily, from 67 in 2020 (pre-RepuGen) to 1,156 by 2025.
2. Average ratings improved from 3.3 in 2018 to 4.6 by 2023, remaining consistent at 4.5–4.6 in subsequent years.
3. This consistent growth positioned Shenandoah Dermatology as a trusted provider with a dependable digital presence.